hosted by Maida Hill Place
We are running two back-to-back workshops, the first one to help you initially build an online presence for your pop-up, followed by a workshop on how to make an impact.
Level 1 3pm-5pm: Starting out with your pop-up – building an online presence
You may have thought up your concept and your menu for your pop-up but how do you spread the word and get people as exited as you are about your pop-up and to actually book tickets? In this workshop we will cover the essentials of building your online presence in order to market your pop-up including:
- Branding and messaging - understanding your brand, USP's and style
- Website - website platforms and options
- Social media branding
- Managing your ticket sales
Level 2 6pm-8pm: Make an impact: Marketing your pop-up dinners
Once you have set up your online presence, how do you build on this to really make an impact in marketing your pop-up dinners? In this workshop we will cover:
- Social media strategies
- How to write your press release
- PR strategies
- Creating an impactful newsletter
Lulu Youssef is a Marketing and Hospitality specialist with a wealth of experience marketing some of the largest global brands. Having studied hospitality and hotel management, Lulu’s operational understanding combined with her passion and love for the restaurant industry has led her to working in Middle East’s leading retailers marketing international casual dining brands such as Gaucho Grill, Pizza Express, Pinkberry, Le Pain Quotidien as well as working as an project manager at a digital marketing agency in which clients included Nike, Capita, Uniqlo and Adecco. Lulu is now the Marketing & Operational Director of Kitchen Theory, an experimental kitchen hosting pop up dining events in the last year. Lulu’s marketing strategies in the last year have attributed to the Kitchen Theory series’ of sold out events, private event bookings and the commissioning of festivals and bespoke corporate events.