hosted by Maida Hill Place
We are running two back-to-back workshops, the first one to help you initially build an online presence, and this second one is on how to make an impact. Tickets to one workshop are £18 or it's just £30 to attend both workshops.
Level 2 6pm-8pm: Make an impact: Marketing your pop-up dinners
Once you have set up your online presence, how do you build on this to really make an impact in marketing your pop-up dinners? In this workshop we will cover:
- Social media strategies
- How to write your press release
- PR strategies
- Creating an impactful newsletter
Lulu Youssef is a Marketing and Hospitality specialist with a wealth of experience marketing some of the largest global brands. Having studied hospitality and hotel management, Lulu’s operational understanding combined with her passion and love for the restaurant industry has led her to working in Middle East’s leading retailers marketing international casual dining brands such as Gaucho Grill, Pizza Express, Pinkberry, Le Pain Quotidien as well as working as an project manager at a digital marketing agency in which clients included Nike, Capita, Uniqlo and Adecco. Lulu is now the Marketing & Operational Director of Kitchen Theory, an experimental kitchen hosting pop up dining events in the last year. Lulu’s marketing strategies in the last year have attributed to the Kitchen Theory series’ of sold out events, private event bookings and the commissioning of festivals and bespoke corporate events.