How to write a cult food blog

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Creator and editor of the brilliant London Review of Breakfasts blog, Malcolm Eggs (aka Seb Emina) takes you through the art of great food blogging in this practical, fast-paced masterclass.

Whether you are planning to make your name with a cult food blog or just using blogging in your armory of social marketing skills, you'll get the inside view on what works and what doesn't when it comes to food and the blogosphere.

And you'll be typing away over - what else? - a special eggy Sunday brunch cooked up by street food favourite The Good Egg. Piles of hot toast, their trademark blue Cotswold Legbar eggs and plentiful coffee - all great material for those who like to get a bit of Instagram in their blog posts.

You'll go home with at least one post written live from Kitchenette, at least ten ideas for future posts, and a copy of Malcolm Eggs' own masterpiece The Breakfast Bible ('beautifully written' Literary Review).

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